We are looking for a talented and results-driven Digital Marketing & Social Media Manager to lead our online marketing, advertising, and content strategies to increase e-commerce sales and salon bookings to our beauty salon based in Tecom Dubai.
Key Responsibilities:
• Social Media Management
o Develop and execute social media strategies across Instagram, Facebook, TikTok, and other relevant platforms.
o Create engaging, high-quality content (images, reels, stories, videos, blogs).
o Manage community engagement: respond to messages, comments, and customer inquiries.
• Digital Advertising & Lead Generation
o Plan and run paid campaigns on Google Ads, Meta Ads (Facebook & Instagram), TikTok Ads and other relevant channels.
o Optimize campaigns to generate online sales (to our online e-commerce) and salon appointment bookings (to our physical beauty salon based in Tecom-Dubai).
o Monitor and report on ad performance with clear ROI tracking.
• SEO & Website Growth
o Develop and implement on-page and off-page SEO strategies to improve e-commerce search rankings.
o Keyword research, content optimization, backlinking, and technical SEO improvements.
o Coordinate with web developers/designers for site performance and UX enhancements.
• Content Creation & Branding
o Produce creative marketing campaigns aligned with seasonal promotions, new product launches, and salon services.
o Collaborate with photographers, designers, and influencers to strengthen brand identity.
• Analytics & Reporting
o Track KPIs, campaign results, and provide monthly performance reports.
o Recommend strategies for continuous improvement.
Qualifications & Skills:
• Bachelor’s degree in Marketing, Digital Media, or related field.
• 3+ years’ experience in digital marketing, social media, and e-commerce advertising (beauty/cosmetics/salon industry experience is a plus).
• Proven track record in running successful Google Ads & Meta Ads campaigns.
• Strong SEO knowledge with hands-on implementation skills.
• Excellent content creation abilities (visual + written).
• Analytical mindset with strong reporting and optimization skills.
• Knowledge of UAE digital marketing trends and female beauty sector preferred.
